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Apple has released a new holiday ad for the iPhone 5s with a Christmas theme. The ad shows an extended family getting together to celebrate Christmas under one roof.
The ad features a boy who is shown being busy on his phone, while everyone around him is taking part in the festivities. This is a common sight now that we see everywhere, with people having their faces buried in their smartphones even when they are in the company of others, being socially reclusive. However, in this video, that’s not really what is happening.
Well, you should really watch the video to find out what is really happening and why the ad is titled ‘Misunderstood’. As usual, Apple has delivered yet another brilliant ad that you can connect emotionally with and also shows you what the product is capable of doing.
Now that you’ve watched the ad, you can also watch this video that was featured in it and is shot entirely on the iPhone 5s’ camera.
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